Trash can company dreams of start-up legend

"After knowing the meaning of the family (food mouth), I want to share anything with people I meet as much as possible." Kim Jung-bin, the representative of the coffee shop, waited for the toast ordered at the coffee shop located on the second basement floor of the airport downtown Seoul. I went to the 24th floor with the 'Superbin' office, taking a cup of takeout coffee with Kim, who had received a hot toast after breakfast.

The office view I saw from the elevator was cool. The nearest buildings such as COEX, Trade Center, ASEM Tower, Jamsil Baseball Stadium and Gangnam Trade Mark were unfurled. The twenty-fourth floor of this building is a fast five, famous for its so-called 'shared office'. The panoramic view, large table, bar and sophisticated lighting are visible. I felt that the interior and space utilization of the various colors that stimulate the brain fit perfectly with the start-ups (venture companies) that have to fight with innovative technologies and ideas.

"Artificial intelligence technology and social and cultural transformation"

I was sitting at the table at the center and half of the toast to eat with one side to eat and asked me to introduce the company "trash can making company"the answer came back. Supervision, led by Kim Jung-bin, was established in June 2015. It is a public technology commercialization company that was established to search for an alternative to the problem of recycling of garbage using the artificial intelligence of 'HUBO' robot developed by KAIST Professor Kun Insoo. More than half of the landfill or incinerated garbage is recyclable, but it focuses on the problem of resources that are discarded.

To demonstrate the value of waste left in the indifference, Superbin offers new alternatives by building waste data, implementing CNN-based deep-runs, and applying products and services based on the technology.

The nephron, which Mr. Kim refers to as a garbage can, is an artificial intelligence (AI) vending machine developed by SuperBin. It automatically collects recyclable empty bottles, cans, and PET bottles and collects them by item.

As the number of recycling processes increases, recognition rate increases proportionally, and cans that can not recognize the shape can be accurately recognized, and the cans or PET bottles are crushed and put into a state before recycling. When empty bottles, PET bottles, and beverage cans are put in, they will be returned to the point as they are put in. Points can be used for cash.

Why did he pay attention to garbage? "After I decided to start a business, I made some decisions. The first was to do manufacturing. Most of my friends who are starting up are mostly interested in developing apps or games. Many funds go that way too. Success stories come out only from there.

I'm from a steel company. Before that, I was at the Textile Technology Institute. Of course, I did consult before that. It is my first decision to make a product (product) with a start-up. Second, I thought I should try a company that solves social problems.

I thought that mimicking a big company or an existing product and producing a slightly better product would not be a real start-up. I thought of approaching issues that could solve some social problems.

Then I know that there are no companies that solve environmental problems. I wanted this. I thought of trying to make a profitable company by solving environmental problems. I was thinking of trying to make it possible to supply cultural contents as well as product production. "

Kim Jung-bin is a professional CEO who was selected as CEO of Kosil Group, a solid middle-sized company with hundreds of millions of won in annual sales at the age of thirty-eight. The career is also gorgeous.

After completing his Ph.D. in economics from Cornell University in 2001, he completed his master's degree in public administration at Harvard-Kennedy School in 2003, followed by Samsung Fire and KOTITI in 2011 and Vice President of Business Administration at Kostel Group in 2011 and president of Kostil Group in 2013.

Based on his know-how in the steel industry, he was looking for a social problem solving, and perhaps an ideal start-up based on resource recycling was a natural consequence.

However, it is said that it did not dream of starting a business from the beginning. "I originally wanted to run a company that invested in start-up companies. I thought it was right to make another choice in living the world for our descendants.

It might be a little arrogant idea, but I thought I could contribute. Now, young people do not say that they live a good life if they do not get jobs in big companies, engage in professions, or become judges, doctors, or government officials. I wanted to let them know that there is a different, valuable life to them that I believe in. "

The young people who thought that 'a successful life would be trapped' was not such a good friend. Kim, the last CEO of Kostil Group and a start-up investment company in 2014, was shocked by the toughness of his young friends who started their business.

"It's nice that you got out of Harvard, and it's great to be in Cornell at twenty-six, and at the age of thirty-eight Iranian companies with sales of 800 billion won It's great to have a CEO, but you've never started a business, I've invested in a successful startup, I want to be coached, I do not want to do it from someone else, it's a very polite message. "

The meeting with them became the moment when Kim changed his plan from the start-up investment company operation to direct start-up. Superbike's "Smart Trash Can" Nephron, headed by Kim Jung Bin, won the Grand Prize at the 2014 Future Growth Engine Challenge Demo Day contest hosted by the Future Creation Science Department. Obtained patent for the technology of patent office by 'Complex object recognition system and method based on artificial neural network analysis'.

As a preacher of culture beyond product production

The popularity of nephrons is getting higher as they use refuse recycled garbage that has been abandoned and disposed of as refund points. Nefron, which has been installed and operated after signing MOU with Gwacheon City in November last year, is well received and its prospects are bright.

Seoul Dongdaemun-gu, Eunpyeong-gu, Gyeongbuk, Gumi-si and others. In the first half of next year, Jeju Island's Seogwipo City, Gyeonggi Province's Uiwang City, as well as Korea's largest movie theater are considering the introduction of nephrons. I received a request for quotation of about 2,000 from abroad including Japan.

Superbin is also operating a recycling culture studio called 'Forest Box' with nephron installed to make a new recycling culture beyond recycling waste. In the forest box located in Gwacheon Children's Grand Park, nephron can be used and experience up-cycling culture experience naturally.

"I saw the problem of garbage as a kind of cultural form. There are limits to unpacking. We have to change our culture. "Changing our perspective on garbage changes our behavior.

The idea of paying for the slogan "trash is money" came out of that idea. It will take time, but it is necessary to change the behavior pattern by the PR method. It is leading a kind of small cultural revolution.

I was wondering if he was an environmentalist, looking at Kim, who emphasizes that modern companies that induce mass production and mass consumption cannot play a leading role in solving environmental problems. He said, "I'm not an environmentalist," he said. "Have you ever read Lee's" Safien "?"

Kim Jung - bin, who believes that the classical lesson of 'failure is the mother of success' is also used in commissioning, is now in another astonishing success road, just a little over two years after its foundation. Does he have a key to success?

"I have to be lucky. The experience of people working with entrepreneurs is also important. We need to understand society and the times and read what the problem is. You must have insight. In other words, you can say that you have a humanistic character. "

Finally, I finally asked what I want to achieve through this project. "No big deal. However, there is a desire to become a legend in the manufacturing industry in Korea.

Of course, we are speaking at the start-up level. "Mr. Kim, who smiled grimly, said he would like to present the role model to the world that Korean engineers can succeed even if they start a manufacturing company that is not a game company.

"Superbin's motto is" Better technology, easier recycling, better world. " I hope that the day when his dream of making the world more beneficial will come true will be the day when young entrepreneurs like Steve Jobs and Elon Musk of Korea are pouring out.